Launching a campaign for a new game based on a beloved film franchise isn't easy. With the Battlefront II unveiling, I concisely described the creative vision behind the product in a voice infused with adventurous optimism, the same storytelling tone that makes Star Wars distinctive and memorable.

Brevity and gravity should go hand in hand. The copy in tabs 2-6 of this Star Wars Battlefront II single-player teaser page reflects my conviction that richness of language, clarity of message, and conciseness can coexist in advertising.

Video games are a uniquely interactive medium. Selling a game is more than a matter of feature lists and technical jargon. Players are part of creating the story in every game they play, and copywriting should authoritatively reflect that reality. Integrating elements like guide content, timely player feedback, and detailed first-hand testimonials to memorable player experiences conveys genuine creator passion, establishes subject matter expertise, and engages new audiences.

Video game coverage demands we keep trying new things. To be effective in telling the story of games, we must be invested in that story, and that means exposing ourselves to emerging technologies and new toys we never knew we wanted... as I recount firsthand in this article.

Video games are commodities, but they're also art, and they can affect us in profoundly fundamental ways. I scripted, edited, and narrated this short video essay on death in games to convey that reality.

I love telling people about games whenever and wherever I can, and often that includes hosting at lives events and guest appearances in game productions. Here's a very short sample reel of some of my work.